Professional qualification for youth within the "Essentials of Entrepreneurship" program

21-09-2020

The Ministry of Labour and Social Development, in partnership with The Nine Training Centre, has launched the “Entrepreneurship Basics” programme via video‑conferencing for a group of job‑seeking trainees, equipping them with essential knowledge and practical skills to enter the labour market. Participants study how to establish an enterprise, conduct market research and perform a strengths, weaknesses, opportunities and challenges analysis; they also learn the seven core elements of marketing, market segmentation, consumer behaviour, purchasing stages and communication channels for reaching customers, alongside key strategies to minimise costs and boost income. The curriculum features a hands‑on component in which beneficiaries visit Bahraini entrepreneurship hubs and successful business projects to explore their founding stories and growth trajectories. This initiative forms part of multiple memoranda of understanding that the Ministry has signed with public‑ and private‑sector training institutes, all designed to prepare, train and integrate Bahraini talent into a wide range of productive roles across the Kingdom’s private‑sector establishments.